2022 Winner(s)
- Ron Berman, University of California, Berkeley
- Ayelet Israeli, Northwestern University
Winning material:
“The Value of Descriptive Analytics: Evidence from Online Retailers”
2022 Winner(s)
- Tesary Lin , University of Chicago Booth School of Business
Winning material:
“Valuing Intrinsic and Instrumental Preferences for Privacy”
Purpose of the Award
Committee Chair
Deepa Chandrasekaran
Associate Professor of Marketing
College of Business, University of Texas at San Antonio
Email: deepa.chandrasekaran@utsa.edu
The John D. C. Little award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal. Eligible papers are original refereed research articles including refereed research commentaries and meta-analyses.
Application Process
Click here for more information.
About the Award/Namesake
Past Awardees
2022
Winner(s)
Ron Berman,
University of California, Berkeley
Ayelet Israeli,
Northwestern University
Tesary Lin ,
University of Chicago Booth School of Business