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John D. C. Little Award

John D. C. Little Award

2022 Winner(s)

Ron Berman, University of California, Berkeley
Ayelet Israeli, Northwestern University

Winning material: “The Value of Descriptive Analytics: Evidence from Online Retailers”

2022 Winner(s)

Tesary Lin , University of Chicago Booth School of Business

Winning material: “Valuing Intrinsic and Instrumental Preferences for Privacy”

Purpose of the Award

Committee Chair

Deepa Chandrasekaran
Associate Professor of Marketing
College of Business, University of Texas at San Antonio
Email: deepa.chandrasekaran@utsa.edu

The John D. C. Little award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal. Eligible papers are original refereed research articles including refereed research commentaries and meta-analyses.

Application Process

Click here for more information.

About the Award/Namesake

Learn more about John D. C. Little »

Past Awardees

2022 Winner(s)

Ron Berman, University of California, Berkeley Ayelet Israeli, Northwestern University

Tesary Lin , University of Chicago Booth School of Business

2022 Finalist

Fei Long Kinshuk Jerath Miklos Sarvary, INSEAD

Sherry He Brett Hollenbeck Davide Proserpio, University of Southern California

Ryan Dew, Columbia Business School
Asim Ansari Olivier Toubia, Columbia University

2021 Winner(s)

Xinyu Cao, New York University Juanjuan Zhang, Massachusetts Institute of Technology

2021 Finalist

Shunyan Zhang, Harvard University Nitin Mehta, University of Toronto Param Vir Singh, Carnegie Mellon University Kannan Srinivasan, Carnegie-Mellon University

Kyle Barron Edward Kung, California State University-Northridge
Davide Proserpio, University of Southern California

Tom Blake, eBay Inc. Sarah Moshary, University of Chicago Kane Sweeney, Instacart Inc. Steve Tadelis , University of California, Berkeley

Omid Rafieian , Cornell University Hema Yoganarasimhan, University of Washington

2020 Winner(s)

Garrett A. Johnson Scott Shriver, University of Colorado Shaoyin Du

2019 Winner(s)

Brett R. Gordon, Kellogg Florian Zettelmeyer, Kellogg Neha Bhargava Dan Chapsky

2018 Winner(s)

Jia Liu Olivier Toubia, Columbia University

2017 Winner(s)

Eric Schwartz, Wharton School Eric T. Bradlow, University of Pennsylvania Peter S. Fader

Olivier Toubia, Columbia University
Oded Netzer, Columbia University

2016 Winner(s)

Bart Bronnenberg Jun B. Kim Carl F. Mela, Duke University

2016 Finalist

Sridhar Narayanan, Stanford University Kirthi Kalyanam

2015 Winner(s)

Scott Shriver, University of Colorado

2015 Finalist

Liye Ma Baohong Sun, Carnegie Mellon University

Raghuram Iyengar Christophe Van den Bulte, University of Pennsylvania Jae Young Lee

Jura Liaukonyte, Cornell University Thales Teixeira, University of California Kenneth C. Wilbur, University of California, San Diego

Song Lin, Massachusetts Institute of Technology Juanjuan Zhang, Massachusetts Institute of Technology John R. Hauser, MIT

Anita Rao

2014 Winner(s)

Mingyu Joo, University of California Kenneth C. Wilbur, University of California, San Diego Bo Cowgill, Columbia University Yi Zhu

2014 Finalist

Jonathan Z. Zhang Oded Netzer, Columbia University Asim Ansari

Doug J. Chung, Yale University Thomas Steenburgh K. Sudhir

Qiaowei Shen Ping Xiao

Duncan I. Simester, MIT Sloan School of Management
Juanjuan Zhang, Massachusetts Institute of Technology

2013 Winner(s)

Hema Yoganarasimhan, University of Washington

2013 Finalist

Barry L. Bayus

Brett R. Gordon, Kellogg Wesley R. Hartmann

Dmitri Kuksov Kangkang Wang

Upender Subramanian Jagmohan S. Raju, University of Pennsylvania Z. John Zhang

Olivier Toubia, Columbia University
Andrew T. Stephen

2012 Winner(s)

David Godes Jose C. Silva

2012 Finalist

Christine Moorman Rosellina Ferraro Joel Huber

Ganesh Iyer Dmitri Kuksov

Hema Yoganarasimhan, University of Washington

David Godes

Monic Sun

2011 Winner(s)

Dina Mayzlin Jiwoong Shin

2011 Finalist

Juanjuan Zhang, Massachusetts Institute of Technology

Raghuram Iyengar Christophe Van den Bulte, University of Pennsylvania Thomas W. Valente

Song Yao, Duke University Carl F. Mela, Duke University

Avi Goldfarb Catherine Tucker

2010 Winner(s)

Jiwoong Shin K. Sudhir

2010 Finalist

Wesley R. Hartmann

Gunter J. Hitsch, University of Chicago Jean-Pierre Dube, University of Chicago Pradeep K. Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
Booth School of Business
University of Chicago

Miklos Sarvary, INSEAD Zsolt Katona, University of California Berkeley

Juanjuan Zhang, Massachusetts Institute of Technology

2009 Winner(s)

Brett R. Gordon, Kellogg

2009 Finalist

Dina Mayzlin David Godes

Glen L. Urban, Massachusetts Institute of Technology
John R. Hauser, MIT Michael Braun, Massachusetts Institute of Technology Guilherme Liberali, MIT

Sridhar Narayanan, Stanford University Puneet Manchanda, University of Michigan

2008 Winner(s)

Oded Netzer, Columbia University James M. Lattin, Stanford University V. Srinivasan, Stanford University

2008 Finalist

Sanjay Jain

Zsolt Katona, University of California Berkeley Miklos Sarvary, INSEAD

Kenneth C. Wilbur, University of California, San Diego

Song Yao, Duke University Carl F. Mela, Duke University

Carl F. Mela, Duke University M. Berk Ataman, RSM Erasmus University
Harald J. van Heerde, University of Waikato

Jean-Pierre Dube, University of Chicago Gunter J. Hitsch, University of Chicago Peter E. Rossi, UCLA
Maria Ana Vitorino, University of Pennsylvania

Tulin Erdem, New York University Michael P. Keane Baohong Sun, Carnegie Mellon University

2007 Winner(s)

Lan Luo, University of Southern California P.K. Kannan, University of Maryland Brian Ratchford, University of Texas at Dallas

2007 Finalist

Eric T. Bradlow, University of Pennsylvania Young-Hoon Park, Cornell University

Dmitri Kuksov

Dmitri Kuksov Dominique M. Hanssens, Anderson School of Management
UCLA
Koen Pauwels, Northeastern University Amit Pazgal, Rice University

Raphael Thomadsen, University of California at Los Angeles

Miklos Sarvary, INSEAD Yi Xiang, INSEAD

2006 Winner(s)

Olivier Toubia, Columbia University

2006 Finalist

Gunter J. Hitsch, University of Chicago

Donald R. Lehmann, Columbia Business School

Praveen K. Kopalle

Dina Mayzlin

Debanjan Mitra Peter N. Golder

2005 Winner(s)

Praveen K. Kopalle Kusum L. Ailawadi Scott A. Neslin, Dartmouth College

2005 Finalist

Sridhar Moorthy, University of Toronto

Luis M.B. Cabral J. Miguel Villas-Boas, University of California, Berkeley

Peter S. Fader Bruce G.S. Hardie Ka Lok Lee

Teck-Hua Keith Weigelt

J. Miguel Villas-Boas, University of California, Berkeley Ganesh Iyer David Soberman

John H. Roberts Charles J. Nelson Pamela D. Morrison

V. Srinivasan, Stanford University Chan Su Park Dae Ryun Chang

2004 Winner(s)

Carl F. Mela, Duke University Bart Bronnenberg

2004 Finalist

Alan L. Montgomery Shibo Li Kannan Srinivasan, Carnegie-Mellon University John C. Liechty

Jean-Pierre Dube, University of Chicago

Duncan I. Simester, MIT Sloan School of Management
Eric T. Anderson

Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University

2003 Winner(s)

Elie Ofek Miklos Sarvary, INSEAD

Olivier Toubia, Columbia University
Duncan I. Simester, MIT Sloan School of Management
John R. Hauser, MIT Ely Dahan

2002 Winner(s)

Elie Ofek V. Srinivasan, Stanford University

2002 Finalist

Peter J. Danaher

Jagmohan S. Raju, University of Pennsylvania Serdar Sayman Stephen J. Hock

Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Peter E. Rossi, UCLA
Jaehwan Kim

Jan-Benedict E.M. Steenkamp Frenkel Ter Hofstede Michel Wedel, PepsiCo Professor of Consumer Science
University of Maryland

2001 Winner(s)

Vincent R. Nijs Marnik G. Dekimpe Jan-Benedict E.M. Steenkamp Dominique M. Hanssens, Anderson School of Management
UCLA

Jinhong Xie Steven M. Shugan, University of Florida

Yuxin Chen Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
Z. John Zhang

2000 Winner(s)

Wilfred Amaldoss Robert J. Meyer Jagmohan S. Raju, University of Pennsylvania Amnon Rappaport

Ganesh Iyer David Soberman

1999 Winner(s)

Yannis Bakos Erik Brynjolfsson

1998 Winner(s)

Sridhar Balasubramanian

1997 Winner(s)

Devavrat Purohit

Miklos Sarvary, INSEAD Phillip M. Parker

1996 Winner(s)

Tulin Erdem, New York University Michael P. Keane

1995 Winner(s)

Dominique M. Hanssens, Anderson School of Management
UCLA
Marnik G. Dekimpe

Jagmohan S. Raju, University of Pennsylvania Raj Sethuraman Sanjay K. Dhar

1994 Winner(s)

David C. Schmittlein Robert A. Peterson

1993 Winner(s)

Abbie Griffin John R. Hauser, MIT

1992 Winner(s)

Paul Nelson Dan Horsky

1991 Winner(s)

Dipak C. Jain Naufel J. Vilcassim

1990 Winner(s)

Dan Horsky Moshe Givon

1989 Winner(s)

Robert C. Blattberg Kenneth J. Wisniewski

1988 Winner(s)

Lakshman Krishnamurthi S. P. Raj

Alain Bultez Philippe Naert

1987 Winner(s)

John A. Norton Frank M. Bass, University of Texas

1986 Winner(s)

Glen L. Urban, Massachusetts Institute of Technology
Theresa Carter Steve Gaskin Zofia Mucha

1985 Winner(s)

Amiya Basu Rajiv Lal Venkataraman Srinivasan Richard Staelin, Duke University

1984 Winner(s)

Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis

1983 Winner(s)

Steven M. Shugan, University of Florida

1982 Winner(s)

John R. Hauser, MIT Kenneth J. Wisniewski

John D. C. Little Award

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2022 Winner(s)

2022 Winner(s)

Purpose of the Award

Committee Chair

Application Process

About the Award/Namesake

Past Awardees

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