John D. C. Little Award

2016 Winner(s)

Winning material: "Zooming In On Choice: How Do Consumers Search For Cameras Online?"

Purpose of the Award

The John D. C. Little award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal.  Eligible papers are original refereed research articles including refereed research commentaries and meta-analyses.  

 

Application Process

View information about eligibility, procedures and deadlines
Click here for more information

About the Award/Namesake

Committee

Chair:

Kusum Ailawadi
Charles Jordan 1911 TU’12 Professor of Marketing
Tuck School of Business, Dartmouth College
Email: kusum.ailawadi@dartmouth.edu


Past Awardees

2016 Winner(s)
Bart Bronnenberg Jun B. Kim Carl F. Mela, Duke University
2016 Finalist
Sridhar Narayanan, Stanford University Kirthi Kalyanam
2015 Winner(s)
Scott Shriver
2015 Finalist
Liye Ma Baohong Sun, Carnegie Mellon University
Jura Liaukonyte Thales Teixeira Kenneth C. Wilbur, University of California, San Diego
Song Lin, Massachusetts Institute of Technology Juanjuan Zhang John R. Hauser
2014 Winner(s)
Mingyu Joo Kenneth C. Wilbur, University of California, San Diego Bo Cowgill Yi Zhu
2014 Finalist
Jonathan Z. Zhang Oded Netzer, Columbia University Asim Ansari
2011 Winner(s)
Dina Mayzlin Jiwoong Shin
2011 Finalist
Juanjuan Zhang
Song Yao, Duke University Carl F. Mela, Duke University
2010 Winner(s)
Jiwoong Shin K. Sudhir
2010 Finalist
Wesley R. Hartmann
Gunter J. Hitsch, University of Chicago Jean-Pierre Dube, University of Chicago Pradeep K. Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
Booth School of Business
University of Chicago
Miklos Sarvary, INSEAD Zsolt Katona, University of California Berkeley
2009 Winner(s)
Brett R. Gordon, Columbia University
2009 Finalist
Dina Mayzlin David Godes
Glen L. Urban, Massachusetts Institute of Technology
John R. Hauser Michael Braun, Massachusetts Institute of Technology Guilherme Liberali, MIT
Sridhar Narayanan, Stanford University Puneet Manchanda, University of Michigan
2008 Winner(s)
Oded Netzer, Columbia University James M. Lattin, Stanford University V. Srinivasan, Stanford University
2008 Finalist
Sanjay Jain
Zsolt Katona, University of California Berkeley Miklos Sarvary, INSEAD
Kenneth C. Wilbur, University of California, San Diego
Song Yao, Duke University Carl F. Mela, Duke University
Carl F. Mela, Duke University M. Berk Ataman, RSM Erasmus University
Harald J. van Heerde, University of Waikato
Jean-Pierre Dube, University of Chicago Gunter J. Hitsch, University of Chicago Peter E. Rossi, University of Chicago Maria Ana Vitorino, University of Pennsylvania
Tulin Erdem, New York University Michael P. Keane Baohong Sun, Carnegie Mellon University
2007 Winner(s)
Lan Luo, University of Southern California P.K. Kannan, University of Maryland Brian Ratchford, University of Texas at Dallas
2007 Finalist
Eric T. Bradlow, University of Pennsylvania Young-Hoon Park, Cornell University
Dmitri Kuksov Dominique M. Hanssens, Anderson School of Management
UCLA
Koen Pauwels Amit Pazgal, Rice University
Raphael Thomadsen, University of California at Los Angeles
Miklos Sarvary, INSEAD Yi Xiang, INSEAD
2006 Winner(s)
Olivier Toubia
2006 Finalist
Gunter J. Hitsch, University of Chicago
Donald R. Lehmann, Columbia Business School

Praveen K. Kopalle
Debanjan Mitra Peter N. Golder, How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries
2004 Winner(s)
Carl F. Mela, Duke University Bart Bronnenberg
Jean-Pierre Dube, University of Chicago
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
2003 Winner(s)
Elie Ofek Miklos Sarvary, INSEAD
2002 Winner(s)
Elie Ofek V. Srinivasan, Stanford University
2002 Finalist
Peter J. Danaher
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Peter E. Rossi, University of Chicago Jaehwan Kim
Jan-Benedict E.M. Steenkamp Frenkel Ter Hofstede Michel Wedel, PepsiCo Professor of Consumer Science
University of Maryland
2001 Winner(s)
Vincent R. Nijs Marnik G. Dekimpe Jan-Benedict E.M. Steenkamp Dominique M. Hanssens, Anderson School of Management
UCLA
Yuxin Chen Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
Z. John Zhang
1998 Winner(s)
Sridhar Balasubramanian
1997 Winner(s)
Devavrat Purohit
1996 Winner(s)
Tulin Erdem, New York University Michael P. Keane
1995 Winner(s)
Dominique M. Hanssens, Anderson School of Management
UCLA
Marnik G. Dekimpe
1993 Winner(s)
Abbie Griffin John R. Hauser
1992 Winner(s)
Paul Nelson Dan Horsky
1990 Winner(s)
Dan Horsky Moshe Givon
1987 Winner(s)
John A. Norton Frank M. Bass
1986 Winner(s)
Glen L. Urban, Massachusetts Institute of Technology
Theresa Carter Steve Gaskin Zofia Mucha
1984 Winner(s)
Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
1983 Winner(s)
Steven M. Shugan